Keep your visitors returning to your website by publishing original, engaging, and error-free pieces of content. I said “pieces” as the content is a big puzzle where the text combined with images and videos gives you a full and pleasant experience. The way you interact with the audience through content is influencing your analytics reports, such as the website’s traffic, or social media. Get creative with these 6 copywriting tips and develop your new content strategy to obtain better results with your WordPress website.
Good content gets viral easily. Bad content could also get popular, as well. However, how do
1. Who’s your audience?
Whether your website is brand new or you’ve had it for a while, it’s imperative to know who your audience is and outline a visitor persona profile. Since it’s best to know users’ interests,
2. Visual Content Matters Too
If you believe that engaging content means you only need to write something down, think again. It’s necessary to show what you’re saying, as sometimes a picture is worth a 1000 words. Along with images, use videos, gifs, and infographics to create visual engagement. For a
3. Diversity: the art of thinking independently together*
An important aspect in copywriting is that you should focus on is the diversity of your subjects. For example, if you have a travel site, you can write about places, food, cultures or people. Even if these are the main subjects, you can diversify them by publishing information divided by experiences; for instance, you could share with visitors: tips to pack your bags, situations
4. Clean Content Typography
Sometimes, even with excellent writing skills and great pictures, your content is not read, and visitors drop the page immediately. This may happen if you’re using the wrong or hard-to-read fonts, and long paragraphs. Besides, people love being able to scan a text quickly, so you should focus on short paragraphs, add headings & subheadings, bullet lists, and other visual elements. Discover what exactly typography means and how it can help you engage more with your audience from this article.
5. Look-alike Design
A website is usually created by three parts: header, body, and footer. If you want to access
6. Feedback
Words with Thoughts
Interesting content is also valuable, and you’ll see results through the spikes of traffic or social media. Don’t forget to establish a strategy, a layout design, and be consistent. With so many content formats, you should publish blog posts, long-form articles, podcasts, case studies, reports, ebooks, presentations, and anything you could think of. If you want to avoid web design mistakes, you could take a look at our comprehensive guide. Share with us in the comments below, what your preferred method of showing content is and what other copywriting tips you have tried.
* A nice quote of the Malcolm Forbes
Thanks Admin For that i am glad to read that.
Its because of you I learnt about copywriting content. Thank you so much its really helping!
Thank you! I’m glad you’ve found it useful 🙂
Its Indeed a great article
Thanks admin thats good article.
Nice read!
I like the tip on diversity. That’s what keeps the site really interesting and appealing to different people.
Hi Ayo,
Thank you for commenting! 😀
Thanks for writing on Engaging Content i got lots of tips after reading you post
Hi,
Great! I’m happy to hear this. Thank you 🙂
GREAT articles Alina! Really appreciate what you write about and how you deliver the information. I’m going to read ALL of your posts and I know I will get a ton of great info from them. Thank you!! Look forward to more too!
Hi Paul,
Thank you so much for your kind words <3.