Welcome to the digital age, where a website can impact a business in different ways. In today’s world, having a website is necessary. However, more than creating it is required, as certain mistakes can significantly decrease website traffic. This article will explore the five mistakes website owners commonly make, which can negatively impact their traffic and ultimately harm their business. So, whether you’re an experienced website owner or starting, read on to learn how to avoid these mistakes and increase your website traffic.
Slow server
A slow server can feel the same as waiting in a long, slow-moving line in a shop. It even becomes impossible to wait when you are in a hurry. And who has the time and patience to wait for that page to load nowadays? With so much information and resources, visitors will likely leave your website and search for a faster one.
In fact, research has shown that even a delay of just one second can significantly decrease user satisfaction, leading to a higher bounce rate, meaning that visitors leave the website without even paying attention to your content.
Additionally, a slow server can harm search engine rankings, as search engines like Google prioritize websites that load quickly and have a good user experience. So, it’s important to ensure that your website is hosted on a fast server to provide the best possible user experience and attract more traffic to your site.
Lack of Call-to-Actions
A CTA (call-to-action) is usually a button or a phrase that suggests to users the next step or desired action on your website. If a user is for the first time on your website, they will get confused without a CTA and leave it shortly, which can cause a high bounce rate. Use the call-to-action to provide clear instructions and encourage visitors to navigate your website easily. It’s a great way to generate leads and sales by catching your visitors’ attention and motivating them to take action.
Examples of call-to-action you might see on a page:
- Buy now
- Sign up for the newsletter/ Subscribe
- Book now
- Contact us
- Learn more
- Check out
Outdated content
Have you ever accessed a website and noticed that 2015 date mentioned in the last post? You probably left that website in the next second. Having outdated content can only decrease your relevance because some information might not be relevant anymore, and it’s more likely that your users will leave your page without even bothering to read it.
When a website has outdated content, search engines may rank it lower in search results because they prioritize fresh and relevant information. By regularly updating its content, a website signals to the search engine that it is active and can provide value to users, which can help improve its search engine ranking.
Ignoring SEO
Nowadays, with the use of AI chats and AI-generated content, more and more people lose their trust in SEO. However, AI can’t replace human creativity, language skills, and content that will connect on a deeper level with the users. Moreover, AI can help and assist in the process of creating by generating ideas and avoiding that creative slump.
AI can only enhance and complement your work which can help your website to rank higher in SERP, increase traffic and appear more credible to the audience.
Even with the appearance of AI chatbots, SEO will remain one of the best ways to increase brand awareness, website traffic and win competitive advantage. SEO is a powerful tool for any business that can provide long-term benefits for a cost-effective marketing strategy.
Neglecting mobile testing
There are over 8 billion people worldwide, and more than half of them are unique mobile users. In addition, data says that 68% of the world’s population uses their phone to access the internet. This information should be enough for you to switch to a responsive and mobile-friendly website.
A non-responsive site can result in poor visibility on SERP, increased bounce rates, and a negative reputation. Consider testing your website on all devices to ensure it shows all information clearly, is organized and is easy to use.
Conclusions
To sum up, a well built website can bring only benefits and is a crucial step in building a successful online presence. Therefore, consider investing in a high-quality service company because a website is one of the first contact points with potential leads. In addition, it adds to your user’s first impression of your business and can add credibility and professionalism, highlighting your page from the competitors.
A well-designed website has a great ROI in the long run that can outweigh the initial expenses. If you are looking for a company you can trust with your website or a custom project, you can always count on tagDiv, a professional team with thousands of satisfied customers. Request a free quote today and start working on your idea.
I have a question
Can you answer
is it good for seo to edit the post after publishing.
Hi,
That would be fine in my opinion. If there are posts that must be edited/updated after the initial publish, I see no problem with it. Especially if the modifications will improve the post. It is even recommended usually https://www.wpglossy.com/edit-old-posts/ There are other articles online in the matter, I suggest checking them for more information.
Thank you!