The Coronado Times

The Coronado Times website project is an online independent news publication that aims to find the perfect balance between excellent content, monetizing with advertisements, and great performance.

The Challenges

A local newspaper in a small city is the vibrant, beating heart of the community. Every important news for people must find its right place in the page and load in a blink of an eye on any device.

Finding the right balance between dynamic news, monetizing with ads, and performance on a website loaded with content was the main challenge The Coronado Times faced.

Project Goals:

  • Make a seamless transition from the old theme to give the journalists more tools for publishing content
  • Increase the website's performance to improve the user experience
  • Create new monetization capabilities on the website
  • Support the team through the learning process of making future changes