SEO stands for search engine optimization and is the best way to generate organic traffic from results on web browsers. Bloggers from all over the world try to improve their writing skills and articles’ visibility every day. Trends come and go, but one thing is sure: content is the king, and it will forever be like that. Quality pieces conquer the Internet, as they represent valuable information that people find useful and that serves their needs.
This amazing CMS is a changing environment that is constantly improved, and WordPress themes from all industries keep up the standards. Popular authors from well-known markets like Envato Themeforest, Elegant Themes, MyThemeShop, StudioPress, Template Monster, Zemez, or MOJO deliver fast and flexible solutions to their customers’ needs. You have to start with a reliable host and choose a SEO friendly WordPress template for your website. If you want professional help to design a beautiful and fully functional website, you can opt for a web development WordPress team. In today’s article, we’ll analyze the SEO practices every online owner should be aware of, and the best SEO plugins for your WordPress website.
So, Why Is SEO So Important?
SEO is a lot more than just a few keywords and a meta description. When you build a website or write for different publications, you need to have a well-done strategy. Every page or post must be part of your overall SEO strategy, as well as all the content types (including media files of any kind).
SEO trends and best practices change from time to time as the Internet evolves, and the readers’ demands increase. The search engines deliver information based on their algorithms and ranking.
How SEO plugins Usually Help You?
Well, by easily installing them right into your WordPress interface, they will recommend you review some of your writing gaps, passive voice compositions, transition words, and reading scores.
Designed by Joost de Valk and Marieke van de Rakt, the Yoast SEO WordPress plugin was launched back in 2010. By using Yoast with your WordPress website, you’ll get more visibility on SERP and receive suggestions on how to optimize your keywords, readability check, set canonical URLs, and so on. You can always use the Yoast SEO plugin as a free version, or pay $89 for one website, once a year. Furthermore, if you want to use Yoast SEO for more than one website, you can get reasonable discounts, as bulk buying is possible.
With modules for Google Search Console, Schema Structured Data, Local SEO (for the audience located in the same geographic area as your site), WooCommerce, rank tracking, and Sitemap, Rank Math is a popular search engine optimization plugins for WordPress websites. It has a nice setup wizard that mostly configures itself, and is completely free of charge!
With both free and premium plans, SEOPress is also a well-known plugin in this industry. Besides the usual title and meta descriptions, XML sitemap, content analysis, and other options, SEOPress also includes URL rewriting, 404-page monitoring, Google suggestions, and Google Analytics stats right within the WordPress dashboard.
All in One SEO Pack
Some of the most important features of the All in One SEO Pack include the automatic generation of META tags, optimization of any title across search engines, WooCommerce support, Google Tag manager support, and the possibility to override any setting. All in One SEO Pack is created by Semper Plugins and comes with both free and premium versions. You can download it from the WordPress repository, or opt-in for an Individual, Business or Agency annual pricing plan.
Other Useful Tools for a Complete SEO Strategy
Besides all of the SEO plugins, there are also third-party SEO tools, which are amazing assets you should really consider using. They allow you to do your site’s audit, and they let you know about broken links and how to fix them. Moreover, they bring you tips to reorganize your website’s structure, and also reveal insights about your competition. Understanding your visitors is the key to master your SEO efforts all over your channels. Here are some useful SEO tools:
Ahrefs is everything about backlink & broken link checker, keyword generator, rank tracker, site and audit explorer. For example, if you want to conduct keyword research, the Ahrefs Keywords Explorer allows you to filter for keywords with or even without any precise SERP features in.
Moz is a SaaS (software as a service) well-known for its inbound marketing analytics measurements. If you want to understand the ranking factors in Google, one suggestion is to learn about domain response time, domain-level keyword usage, and so on. Moreover, Moz has developed a great tool to measure the ranking score of any website.
The Semrush software is an online management tool that is best at doing your website’s audit, track daily rankings, analyze competitors’ SEO strategies, and provide effective backlink building tactics.
Google Keyword Planner
This free service from Google allows you to research and organize your keywords for any search campaign. When you have your list prepared, it is time to focus all your efforts on these important words and build your content accordingly.
Remember this: the quality of your site’s traffic influences the quantity of it. People land on your website, because based on their searches, Google tells them you are a reliable resource that meets their requirements. And finally, SEO is all about organic results that increase your site’s traffic, without you having to pay for them. Study the best practices, analyze the plugins, and test them periodically. Create amazing content, publish high-definition images and videos, and keep everyone returning to see more pieces of interest.